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The Data Audit Nobody Wants to Do (But Everyone Needs Before Buying AI)

Data readiness, not vendor selection, decides whether an AI pilot succeeds.

Max KashdanMax Kashdan
The takeaway: The asset management firms struggling with AI adoption overwhelmingly cite the same barrier: data quality. Not model sophistication, not vendor capabilities — data. Before evaluating any AI tool, audit your own house. Most firms skip this step and then blame the technology when pilots fail.

Here is a question that should come before any AI vendor evaluation, but rarely does: Is your data actually ready for AI?

Most firms do not want to ask this question. The answer is usually no. Doing something about it is expensive and boring compared to watching impressive demos. So they skip it. Then they buy AI software and watch it underperform because the underlying data is fragmented, inconsistent, and unreliable.

Data Quality at the Core

When firms are asked to identify the biggest barrier to AI adoption, data quality surfaces every time. One recent analysis found in financial services "firms struggling with adoption overwhelmingly cited data quality and accessibility issues as the primary barrier."¹

Anaplan's analysis of why AI initiatives fail reached the same conclusion: among the core reasons is that "business data is not integrated and is unreliable, leading to unpredictable, inconsistent outputs."²

Among mid-market firms that hit problems implementing AI, 41% named data quality as their single biggest issue.³ This is the primary blocker, but most AI strategies treat it as an afterthought.

What "Ready" Actually Means

Being data ready for AI is not about perfection. It is about whether your data meets minimum requirements.

Can you access it? If answering a basic question about portfolio performance requires pulling data from five systems and reconciling in Excel, you are not ready for AI that depends on that data.

Is it consistent? If "commitment" means something different in your CRM than your accounting system, AI trained on that data will produce inconsistent outputs.

Is it current? If your data infrastructure updates quarterly, your AI outputs are three months stale.

Do you know where it comes from? AI systems without data governance produce outputs nobody trusts.

The honest answer for most private market firms is that data is fragmented across systems, inconsistently defined, updated sporadically, and governed loosely if at all. This is not a moral failing — it is how the industry evolved. But it means AI adoption requires data work first.

The Questions to Answer Before an AI Project

For the workflow you want to automate, where does the required data actually live today? How many systems? How current? How reliable?

What would it take to get that data into a form an AI system could use? API integrations? Manual exports? Building infrastructure that does not exist?

What is the cost and timeline for data readiness versus the AI tool itself? Often the data work is larger than the tool implementation. Knowing this upfront changes the math.

Who owns data quality today? If the answer is "nobody," the AI initiative will inherit that problem.

These questions can be tedious, but skipping them produces failed pilots and wasted money.

The Uncomfortable Choice

If your data infrastructure is not ready for AI, you have two options.

Option one: Buy AI tools anyway and hope they work. They probably will not. The vendor will blame your data. You will blame the vendor. The pilot will stall. This is what most firms do.

Option two: Invest in data infrastructure first. This is slower, less exciting, and harder to get budget for. But it is the prerequisite for any AI initiative that actually works.

The firms who achieve AI ROI are not working with better vendors. They are working with better data. They did the boring work before they bought the shiny tools.


Footnotes

¹ AI Adoption in 2025: Key Lessons Shaping 2026 for Investment Firms, Blueflame AI, 2025.

² Get AI Right the First Time, Anaplan, 2026.

³ RSM Middle Market AI Survey 2025: U.S. and Canada, RSM, 2025.

Topics:Data StrategyAI Adoption

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